UK Gambling Commission
888 Casino is operated by Cassava Enterprises Ltd which is a subsidiary of 888 Holdings Ltd. As one of several online gambling ventures under the 888 brand, 888 Casino is licensed by the UK Gambling Commission and offers casino games from a selection of big-name providers. Read on as we now assess its ability to satisfy a number of criteria that can prove extremely important for customers as well as the ongoing success of an online casino.
888 Holdings was established in 1997 by two pairs of brothers – Avi and Aaron Shaked and Shay and Ron Ben-Yitzhak. Originally known as Virtual Holdings, the company evolved to become 888 in the early 2000s.
Since then, it’s online casino has grown to become one of the most revered gambling brands in the world, receiving numerous accolades such as Gaming Intelligence Casino of the Year (2015), eGaming Review Casino Operator of the Year (2005, 2006, 2007, 2008, 2009, 2013) and Global Gaming Awards Best Digital Operator (2014). It is also one of the most popular, available in 17 languages with 25 million registered users.
888 Casino features branded video slots and casino games from the likes of IGT, Blueprint Gaming and Random Logic. It also features a small collection of its own games which have been developed in-house.
The 888 Casino website has been designed to the highest standards. Decorated in a muted grey-ish black colour palette which serves as an effective backdrop for the famous green logo, the site breaks with many of the norms associated with online casino site design.
To begin with, the 888 developers don’t merely arrange the usual square game thumbnails into a rectangular grid and have done with it. Game art for each specific thumbnail has been converted into a transparent PNG, which has then been set against a CSS-coded background. So for slots
So for slots, the game art sits atop a kind of black, badge-like graphic while table games comprise wood-paneled backdrops. These graphical flourishes enhance the presentation of the thumbnails and are far more visually appealing than the ubiquitous lobby grid format found throughout the industry.
Then you’ve got the little extras that improve user experience. Although site navigation is fairly conventional, with a left-sided menu panel used for main-site navigation, the game lobby is organised into horizontal tabs.
Labelled ‘New’, ‘Jackpot’, ‘888 Exclusives’, ‘1-25 Lines’ and ’25+ Lines’, these can be highlighted individually or collectively and instantly filter games according to the the tabs selected. This feature is both useful and unusual, allowing players to drill down to the games that are a better match for their personal tastes. Unsurprisingly, responsivity is not an issue with the 888 website working flawlessly across all devices.
New players are treated to a variety of promotions. The first is a welcome bonus offering a 100% match up to £100 on first deposits with wagering rules of just x30. Further bonuses also apply to second, third, fourth and fifth deposits made within 7 days of the first and are as follows:
As well as the tiered welcome package, new sign-ups can claim a deposit free bonus of £88 for play on selected games. In addition, selected players who log in between the hours of 00:00-23:59 on the first day of the month are awarded with a share of £888 for play on whichever game they choose. Competitive play-through rules of x30 also apply. A similar promotion is run for gamers who deposit on the 21st of every month, with a £300 bonus reward for play on roulette.
888 Casino’s expansive range of games is organised into the categories of slots, jackpots, table games and live casino. Big-name titles include the ubiquitous Starburst, Gonzo’s Quest, Rainbow Riches and Fruit Shop.
Jackpots are also quite well-represented with eight different games to choose from such as Diamond’s Delight, Irish Riches and a Nightmare on Elm Street. Multiple versions of roulette and blackjack are also available in the table game section.
888 Casino’s live suite features roulette, blackjack, baccarat and numerous poker variants. Each table is overseen by professionally-trained dealers and croupiers as well as a dedicated pit boss who brings the personal touch to online play and occasionally offers bonuses.
An extensive range of payment options are available to customers which includes a combination of traditional and contemporary services. So, players can take advantage of payment methods which include bank draft, wire transfer, VISA, Mastercard and PaySafe. E-Wallet services such as Skrill and Neteller are also available.
For queries and complaints, a searchable support section is available which covers areas such as bonuses, deposits, account management and technical issues. A detailed complaints section has also been made available which describes 888’s entire complaints/disputes process and provides multiple support email addresses. An email form has also been included on the contact page for standard questions.
In conclusion, it’s pretty clear that 888 Casino is one of the most prominent brands in the industry. The visual embellishments found throughout the website are indicative of a company that has the resources, creative nous and man-power to achieve such impressive levels of innovation.
This is also evident in regards to site usability with extra features such as the highlight-able game tabs – a seemingly innocuous but extremely handy piece of functionality that’s not to be found on competitor websites.
888 Casino’s dynamic gaming platform is supported by an excellent range of games. The promotions are also reasonably generous and subject to better-than-average wagering stipulations. Customer support is also solid enough, furnishing customers with a detailed help section and multiple communication options. Additionally, the cashier suite includes both traditional and modern payment methods which should satisfy both mobile and desktop casino gamers – all in all, a superlative online casino offering a compelling gaming package.